if you = curious read the spec

Smart link routing, spelled out

Everything Ziglink can do, grouped the way the product works: routing decides, delivery carries, control keeps you in charge.

zig.link/routing

Routing

The decision tree behind every link: who arrives, where they go.

entry follow matching path

Routing flow builder

Build a node-based routing flow with conditions and actions on one canvas. Visitors start at Entry, follow the matching branch at each step, and fall through to the default destination if nothing else matches.

  • Route by location, device, time, or campaign source
  • Node-based flow builder with conditions and actions
  • Branch visitors to different destinations from one link
  • Default destination for traffic that falls through

scenario

Launch a global product with one link: US visitors see dollar pricing, EU visitors see euro pricing, mobile users on both continents go straight to the app stores.

result

One QR code on all marketing materials; the right experience for everyone.

if country = US /us-store

Geo targeting

Location is detected at the edge, and the visitor lands on the region-specific page, store, or offer before your server even hears about it.

  • Country-level targeting
  • Region/state and city-level targeting
  • Localised landing pages, automatically
  • Respect regional requirements (GDPR and friends)

scenario

A shop with multiple warehouses routes each visitor to the nearest store, with the right currency and shipping options pre-selected.

result

Less cart abandonment, no “choose your country” page.

if os = ios App Store

Device detection

Device and OS are read from the request and routed accordingly: mobile to the store listing, desktop to the product page, tablets to whatever you decide.

  • Device-type detection (mobile, tablet, desktop)
  • OS detection (iOS, Android)
  • Browser-specific routing when you need it

scenario

One app-launch link: iOS to the App Store, Android to Google Play, desktop to the marketing page with a QR code to hand off.

result

No dead ends, higher install rates, cleaner attribution.

if time > doors /live

Time-based routing

Destinations that change on schedule: date ranges or hours of the day. The link updates itself, you don’t.

  • Date-range scheduling
  • Time-of-day routing
  • Automatic expiration handling

scenario

Concert promotion: ticket sales before the show, live stream during, replay and photos after, same link on every poster.

result

Print once, stay current forever.

if utm_source = newsletter /offer

Source & parameter routing

Give every campaign source its own landing page without publishing separate links. Match on any UTM tag, the referrer the click came from, or any custom query parameter.

  • Route by any UTM tag (utm_source, utm_campaign, and the rest)
  • Route by referrer: where the click actually came from
  • Match any custom query param by key and value
  • Exact key=value match on params, referrer matched by substring

scenario

One launch link shared three ways: newsletter readers (?utm_source=newsletter) get the email offer, visitors arriving from Product Hunt get a tailored welcome, everyone else gets the default page.

result

One link across every channel, each source on its own page, attribution intact.

zig.link/delivery

Delivery

How the link reaches people: fast, branded, online and offline.

if channel = print viaqr.io

Dynamic QR codes

Every link gets a QR code that uses the same routing flow but tracks on a separate domain (viaqr.io), so offline campaigns stay attributable.

  • Automatic QR code generation
  • Separate tracking domain (viaqr.io)
  • Same routing flow as the short link
  • Print-ready, high-resolution codes

scenario

QR codes on posters, flyers, and packaging, tracked apart from your digital channels.

result

Full attribution across online and offline marketing.

if tier ≥ starter go.you.com

Custom domains

Bring your own domain from the Starter tier and every short link carries your brand. Reserved slugs start on Starter too; Pro adds premium short slugs on top.

  • Custom domains from Starter (go.yourcompany.com)
  • Reserved slug namespace (Starter), premium short slugs (Pro)
  • SSL/TLS included
  • Branded social previews via Open Graph (Pro)

scenario

An agency runs every client campaign on go.agency.com, a professional branded link instead of a generic shortener.

result

Higher click-through, recognisable links.

zig.link/control

Control

What happened, who gets in, and how long the link lives.

if click log(rule, geo, device)

Flow-aware analytics

Ziglink records which path through the flow matched on every click, not just that a click happened. See how your audience actually segments, then tune the flow.

  • Flow-path logs per click
  • Spot unused or underperforming branches
  • QR vs. regular link tracking
  • UTM pass-through to your analytics
  • Click metrics by location, device and browser
  • CSV export for deeper analysis (Pro and above)

scenario

Five branches, but the logs show two never match: most clicks are US mobile users. You simplify the flow down to what actually fires.

result

A smaller flow that is easier to maintain and faster to reason about.

if password ≠ valid deny

Security & privacy

Password-protect links from the Starter tier; set expiration dates on every tier. Built for internal resources, exclusive content, and offers with a deadline.

  • Password-protected links, salted and hashed (Starter and above)
  • Link expiration with custom expired pages (Free)
  • Password entry remembered for 1 hour, no re-prompting every click
  • No registration required for end users

scenario

Beta testers get a password-protected link; the launch promo expires on schedule and redirects to a “sold out” page.

result

Controlled access without a permission system.

if season = over archive

Link management

Full lifecycle control: create, edit, archive, restore, or delete. Destinations and flow logic can change without ever changing the URL.

  • Archive links to free up quota (analytics preserved)
  • Restore archived links anytime
  • Edit flow logic and destinations, keep the URL

scenario

Archive last year’s Black Friday links in December; restore and repoint them next November.

result

Maximised quota, historical analytics intact.

zig.link/compare

How Ziglink stacks up

The same capabilities on other platforms, where they exist at all.

featureziglinkbitlyrebrandly
Node-based routing flowsLimited
Geo-location targetingPaid only
Device detectionLimited
Time-based routing
UTM / referrer / query-param routing
QR codes with separate analytics
Password protectionPaid onlyPaid only
Link expirationLimited
Flow-path logs
Archive/restore links
Custom domainsStarter+Paid onlyPaid only
Free tier10 links5 links/mo5 links

Comparison based on publicly available information as of July 2026. Features and pricing subject to change.

Put smart link routing to work.

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