A smart link router is a single URL that sends each click to a different destination based on the visitor’s device, location, time, or campaign source, decided at click time rather than fixed in advance.
Unlike a static shortener, a smart link router doesn’t store one answer: it stores the question, and answers it again on every click.
Three parts: a condition, a destination, and the click that triggers the decision between them.
Country, device, time window, referrer, or any UTM or query parameter.
Where matching visitors land. Add as many branches as you need, in priority order.
Share one URL everywhere. Edit rules or destinations later; the link you already printed keeps working.
One public URL, a different answer whenever the context changes. Pick a scenario, then send it a visitor and watch the branch light up.
Same link, different destinations. No app to install, no API calls from your side.
Three concrete setups, not hypothetical ones. The kind of routing that gets built in the first week.
One link on every poster and bio. iOS visitors land on the App Store, Android on Google Play, desktop on your site.
Registration before doors open, the livestream while it runs, the replay once it is over. One printed QR code for all three.
Email readers land on a deep-link offer; social clicks land on a landing page. Same link, different context, different answer.
The honest version, not the marketing version.
Start with 10 active links, 1,000 clicks a month, and the full routing flow builder included. No credit card required.